Dictionary defines the phrase ‘On demand’ as a service that is available any time you want to use it. The advancement of technology from the past two decades have opened doors for amazing tools and resources, putting useful information at our fingertips. Specifically the on demand app sector is the new trendsetter among other offerings of the technology. From Swiggy’s Swiggy karo, phir jo chahe karo!, Uber’s “Get there” campaign, amazon, flipkart, paytm, Google pay, we are surrounded by ample of mobile apps, which have made our lives easier, faster, better ,and more fun. On demand apps in the service industry have given immense opportunities for the businesses to identify the target audience, reach their potential customers, make engagements and provide their services wherever and whenever needed with no restriction by location or time. Food ordering apps, online doctor appointments , coaching/tutor, beauty/salon, petcare, logistics ,fitness, house cleaning, Laundry