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Top 10 e-commerce sites in Australia 2020

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 Australia holds a place as the 10th largest e-commerce market in the world by revenue.

This is thanks, in part, to Australia is home to a wealthy population within which there is a significant internet penetration; 21 million of the country’s 25 million inhabitants access the internet. Seventy-three percent of which are said to have made purchases online during 2020. 

Top e-commerce websites in Australia compared by estimated traffic in 2020

In a report completed by Australia Post —  the company responsible for delivering all of the e-commerce goods across the country — it was found that between 2017 and 2018 Australia’s total e-commerce revenue was AUD $27.5 billion, and it’s growing by 20.2 percent year on year. 

For perspective, retail is only growing at 6 percent each year. At present, e-commerce makes up 10 percent of the total retail revenue. 

The top categories securing the purchases from Australian consumers are: 

  • Variety stores – 35.6 percent
  • Fashion – 27 percent
  • Homeware and appliances – 11.5 percent 

What’s interesting about the Australian e-commerce sector is the gradual introduction of a service called AfterPay, which first came out in 2015 and took some years to achieve widespread adoption across retailers and e-tailers. With this service, Australian consumers can pay off products in installments, with no interest. Between 2017 and 2018, this service was responsible for 6.7 percent of all payments. 

10. Catch  

Website: catch.com.au – Estimated monthly traffic: 8.95 Million visits

9. Chemist Warehouse

Website: chemistwarehouse.com.au – Estimated monthly traffic: 9.1 Million visits

8. Officeworks

Website: officeworks.com.au – Estimated monthly traffic: 9.45 Million visits

7. Kogan.com

Website: kogan.com – Estimated monthly traffic: 10.2 Million visits

6. Coles

Website: coles.com.au – Estimated monthly traffic: 10.7 Million visits

5. Big W

Website: bigw.com.au – Estimated monthly traffic: 11.9 Million visits

4. JB Hi-Fi

Website: jbhifi.com.au – Estimated monthly traffic: 13.3 Million visits

3. Woolworths

Website: woolworths.com.au – Estimated monthly traffic: 20.4 Million visits

2. Amazon Australia

Website: amazon.com.au – Estimated monthly traffic: 22.5 Million visits

1. eBay Australia

Website: ebay.com.au – Estimated monthly traffic: 69.6 Million visits

Top e-commerce websites in Australia compared by monthly traffic

The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the overarching lead of eBay, who stands way above its followers around 70 million monthly visits. The pack of followers is well established in the range of traffic volumes from 5 to 25 million visits per month.



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  1. App Development Company in Hyderabad16 September 2024 at 02:20

    It’s fascinating to see the top e-commerce sites in Australia for 2020 and how they’ve adapted to the evolving digital landscape. Each of these sites has its own strengths and strategies for engaging customers and driving sales. While Australia has some impressive e-commerce platforms, it’s also worth noting that the Best App development companies in Hyderabad are playing a significant role in shaping the future of e-commerce globally. Their expertise in developing cutting-edge, user-friendly platforms helps businesses around the world stay competitive. Great overview of Australia’s top e-commerce sites!

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