Australia holds a place as the 10th largest e-commerce market in the world by revenue.
This is thanks, in part, to Australia is home to a wealthy population within which there is a significant internet penetration; 21 million of the country’s 25 million inhabitants access the internet. Seventy-three percent of which are said to have made purchases online during 2020.
In a report completed by Australia Post — the company responsible for delivering all of the e-commerce goods across the country — it was found that between 2017 and 2018 Australia’s total e-commerce revenue was AUD $27.5 billion, and it’s growing by 20.2 percent year on year.
For perspective, retail is only growing at 6 percent each year. At present, e-commerce makes up 10 percent of the total retail revenue.
The top categories securing the purchases from Australian consumers are:
- Variety stores – 35.6 percent
- Fashion – 27 percent
- Homeware and appliances – 11.5 percent
What’s interesting about the Australian e-commerce sector is the gradual introduction of a service called AfterPay, which first came out in 2015 and took some years to achieve widespread adoption across retailers and e-tailers. With this service, Australian consumers can pay off products in installments, with no interest. Between 2017 and 2018, this service was responsible for 6.7 percent of all payments.
10. Catch
9. Chemist Warehouse
Website: chemistwarehouse.com.au – Estimated monthly traffic: 9.1 Million visits
8. Officeworks
Website: officeworks.com.au – Estimated monthly traffic: 9.45 Million visits
7. Kogan.com
Website: kogan.com – Estimated monthly traffic: 10.2 Million visits
6. Coles
Website: coles.com.au – Estimated monthly traffic: 10.7 Million visits
5. Big W
Website: bigw.com.au – Estimated monthly traffic: 11.9 Million visits
4. JB Hi-Fi
Website: jbhifi.com.au – Estimated monthly traffic: 13.3 Million visits
3. Woolworths
Website: woolworths.com.au – Estimated monthly traffic: 20.4 Million visits
2. Amazon Australia
Website: amazon.com.au – Estimated monthly traffic: 22.5 Million visits
1. eBay Australia
Website: ebay.com.au – Estimated monthly traffic: 69.6 Million visits
Top e-commerce websites in Australia compared by monthly traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the overarching lead of eBay, who stands way above its followers around 70 million monthly visits. The pack of followers is well established in the range of traffic volumes from 5 to 25 million visits per month.
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