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Top 10 e-commerce sites in the US 2020

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 The world’s most developed market for online shopping by far, the US is the global standard for e-commerce. Many of its greatest e-commerce companies are in a leading position in other countries, setting the pace and creating the trends that shape the rest of the world’s online shopping.

The domination of the US on internet and e-commerce comes from its massive 288 million internet users, affluent population and well-spread habit of relying upon online shopping. Using both computers and mobile devices to access digital services, American online consumers are used to engaging in commercial transactions to purchase a wide array of goods and services.

Since the American market is so developed and solvable, it is no surprise that the competition between e-commerce players is fierce. Large platforms that operate through many segments, like Amazon and eBay, are dominating, but traditional brick-and-mortar distributors are still managing to take a share of the market.

Key digital numbers in the USA 2020

However, some space is still available for new entrants, as some new competitors have been able to take a share of the market by owning specific categories, such as Etsy with home-made products. Furthermore, newcomers like Wish.com, one of the top US startups, have found ways to grab a share of the American market (as well as in many other countries) by riding the wave of changing shopping habits through mobile devices and social media.

List of the top 10 American e-commerce platforms by monthly traffic

To give you more perspective of the large volumes and the competition in the American e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in the US in 2020 and their estimated monthly traffic from SimilarWeb, as of February 2020.

10. Lowe’s

Website: lowes.com – Estimated monthly traffic: 70 Million visits

9. Macy’s

Website: macys.com – Estimated monthly traffic: 74.9 Million visits

9. Wayfair


Website: wayfair.com – Estimated monthly traffic: 77.7 Million visits

7. Best Buy

Website: bestbuy.com – Estimated monthly traffic:  92.4 Million visits

6. Target

Website: target.com – Estimated monthly traffic: 128 Million visits

5. Home Depot

Website: homedepot.com – Estimated monthly traffic: 129.5 Million visits

4. Etsy

Website: etsy.com – Estimated monthly traffic: 222.5 Million visits

3. Walmart

Website: walmart.com – Estimated monthly traffic: 294.5 Million visits 

2. eBay

Website: ebay.com – Estimated monthly traffic: 746.5 Million visits

1. Amazon

Website: amazon.com – Estimated monthly traffic: 2.012 Billion visits
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